Dr. Kamalpreet Kaur is an Assistant Professor in the School of Management Studies, CT University, Ludhiana, and has more than 7 years of teaching experience. She is a postgraduate in MBA from Guru Nanak Dev University, Amritsar (India) and completed PhD in Business Administration from School of Business Studies, Punjab Agricultural University, Ludhiana (India). She has been teaching Brand Management, Marketing Management, Consumer Behavior courses to BBA and MBA, and supervising Ph.D. students. Six PhD scholars have completed their PhD degree under her guidance. She has also been a fellowship awardee from Indian Council of Social Sciences and Research (ICSSR). She has presented papers in International Conferences and has attended national level and AICTE approved workshops on Research Methodology and Structural Equation Modeling.  She is a reviewer for many journals like Journal of Systems and Information Technology, British Food Journal, Asia Pacific Journal of Marketing and Logistics, Journal of Fashion Marketing and Management etc. She has presented papers in International Conferences.