Bachelor of Business Administration or BBA is a three-year full-time course that is designed by CT University, Ludhiana to give rise to future professionals rather than mere ‘degree holders’. This course keeps in mind the needs of the industry, where the students ultimately find employment and therefore, has a completely different approach to learning. The program is designed with the objective of producing business executives, managers and entrepreneur with a blend of theory and practical expertise which helps students in taking up challenging tasks in the industry and their own ventures.
BBA Program equips students with:
- Develop skills such as problem solving and critical thinking which lays the foundation of any managerial discipline.
- It develops strategic and logical thinking in students.
- Also develops tactical skills which prepare the students to excel in the world of management.
- Case studies based learning provides exposure to real world issues.
The BBA course is a unique combination of multidisciplinary areas – Principles of Management, Strategic Management, Financial Management, Production Management, Marketing Management, Human Resource Management, Business Environment, Organization-Behavior, Business Law, Business Communication, Business Mathematics, Statistics, Financial Accounting, Management Information Systems. Students have the option to choose their specialization as elective subject in their personal areas of interest in the final semester. Students can opt for marketing, Human Resources or Finance as their core subject.