School of Management Studies

With revolution in technology and a globalized market space, businesses have always been on the lookout for solutions that can help them cope up with the challenges. Business Analytics is one of the domains that has gained prominence because of its applicability. By applying principles, tools and techniques, analysts have been able to draw valuable insights from business data. This helps organizations in decision making. Bachelor of Business Administration – specialisation in Business Analytics is a unique program offered by CT University to train students to be career-ready on graduation.

The dynamism of International Marketing deals with production, trade, consumerism, and competition on a worldwide scale, analysing trends and creating innovative strategies for market management. Consumers are constantly exposed to an increasing amount of online and offline content which is why mastering the marketing mix has become more critical than ever. The program Bachelor of Business Administration – Specialisation in International Marketing is specially designed to ensure that students receive the necessary knowledge and training to become successful marketing professionals in a rapidly transforming global business environment.

Bachelor of Business Administration or BBA is a three-year full-time course that is designed by CT University, Ludhiana to give rise to future professionals rather than mere ‘degree holders’. This course keeps in mind the needs of the industry, where the students ultimately find employment and therefore, has a completely different approach to learning. The program is designed with the objective of producing business executives, managers and entrepreneur with a blend of theory and practical expertise which helps students in taking up challenging tasks in the industry and their own ventures.

BBA Program equips students with:

• Develop skills such as problem solving and critical thinking which lays the foundation of any managerial discipline.
• It develops strategic and logical thinking in students.
• Also develops tactical skills which prepare the students to excel in the world of management.
• Case studies based learning provides exposure to real world issues.

The BBA course is a unique combination of multidisciplinary areas – Principles of Management, Strategic Management, Financial Management, Production Management, Marketing Management, Human Resource Management, Business Environment, Organization-Behavior, Business Law, Business Communication, Business Mathematics, Statistics, Financial Accounting, Management Information Systems. Students have the option to choose their specialization as elective subject in their personal areas of interest in the final semester. Students can opt for marketing, Human Resources or Finance as their core subject.

Family-owned businesses play a crucial role in the economy of a country. According to EY India, It is estimated that globally family businesses contribute around 70%–90% of the global GDP. India is no exception. Family-run businesses account for more than 85% of businesses in India.

In the rapidly altering business environments and economies the next generation of business owners wants to tackle the uncertainty and volatility of business world effectively. BBA in Family Business and Entrepreneurship Program  offers the opportunity to the students to further expand and strengthen their family business and also to venture into entrepreneurship with innovative ideas.

BBA in financial services is one of the most popular and highly opted forms of BBA specialization. It would prepare you in various subjects like Costing, Budgeting, International finance, Capital Management etc. After studying these subjects you would become expert in Financial Management & services related areas. Such expertise would enable you to work in finance department of any organization.

BBA in Information Systems program is designed to provide the technical expertise and business acumen students need to seek advanced positions in the IT and business sectors. A BBA in Information Systems provides learners with an overview of business topics, such as finance, human resources, and marketing, while emphasizing proven management theories and a variety of leadership styles. Students focusing on the specific field of management information systems (MIS) gain advanced skills with software and hardware, network administration, and database systems. Once enrolled, students develop the management expertise and technological knowledge required to lead businesses to greater efficiency. This program feature concentration areas such as information systems development, health informatics, or information systems management.

In a Bachelors of Business Administration in Entrepreneurship program, students gain the analytic skills needed to develop effective business strategies. Additionally, they get a global perspective of business, along with a mind for business ethics, corporate social responsibility and problem-solving.

BBA programs in entrepreneurship are designed for students who want to lead and manage business enterprises, such as those who want to start their own businesses, as well as those who are involved in family businesses or have backgrounds in entrepreneurial endeavors. This degree program combines traditional BBA coursework with entrepreneurial-oriented courses in venture creation and finance and marketing, giving students the insight to build thriving businesses.

A BBA in healthcare covers core business skills and practices pertaining to the Healthcare Industry. The specialization focuses on the specific issues of the hospital and its administration. This course would provide you brighter prospects to interact with the hospital administrators, medical practice managers, insurance-company executives and a wide variety of other roles. If you wish to become an integral part of the hospital operations, instead of concentrating merely on the patients and their illness, then you must pursue this course.

As the threat of cyber crime becomes a focus for companies all around the world, this degree is designed to equip you with the skills needed to become a learned professional in the field of cyber security management.

The cyber security BBA program is designed to provide in-depth and up to date information in the field. With increasing globalization growing global security risks, the need for effective management of data, and demand for information security as well as intelligence has increased. The program addresses these aspects by specifically focusing on concepts, insights and management strategies of cyber security operations.

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BBA in Digital Marketing is a 3-year undergraduate program, involving essentially, an advanced study of the techniques used in the marketing of products or services using digital technologies, such as:

• Internet
• Mobile phones
• Display advertising
• Other digital media.

Digital Marketing is a vast field. It offers one diverse job opportunities. MNCs and business houses these days have dedicated digital marketing teams. Graduates may join such a work setup or they may even start their own digital marketing agency or venture.

The Bachelor of Business Administration with a major in Actuarial Science prepares talented and motivated students for leadership positions in actuarial science. The quantitatively rigorous curriculum trains students to make challenging decisions regarding how best to price and manage financial and operational risk in today’s complex marketplace. Actuarial Science provides the foundation for improving financial decision making by developing models to evaluate the current financial implications of uncertain future events

The oil and gas sector is among the six core industries in India and plays a major role in influencing decision making for all the other important sections of the economy. India’s economic growth is closely related to energy demand; therefore the need for oil and gas is projected to grow more, thereby making the sector quite conducive for investment.

The program aims to create industry-ready, marketing professionals customized for the petro-retailing and lubes marketing industries. The students are exposed to various aspects of the Oil & Gas industry in order to understand and develop skills to manage challenges faced in sales and marketing of petroleum products and allied services.

B.Com & B.Com (Hons) is a high profile undergraduate program offered by CT University, Ludhiana aimed to create enhanced competence of career positioning tied up with opportunity to become a global professional. By pursuing this course, a student will attain conceptual knowledge and analytic skills that may help in areas of employment at various levels. Today, many MNC’s are setting up their branch offices in India due to Liberalization and Globalization of Indian Economy. Hence there are many employment opportunities for the Professional students. On completion of this course one can start one’s career in Business Consultant/ Auditors / Tax Consultant / Chief Financial Analyst / Investment Banking / Capital Market / Personal Financial Advisors / Forensic Accounting / MNC’s / Retail Stores / IT / Advertising and Media.